Introducing the Improved Rating System

Rating systems are a core feature of platform services and improve transparency and trust between users and the service. Rating systems help users understand the counterparty they are negotiating with.

We are completely rebooting this process. Now, for existing users that have engaged with the platform, they will start with a rating of 4.0 stars out of 5. If you have completed a deal, then your rating will start at 4.5 stars out of 5. For new users who haven’t posted to the marketplace or engaged in a negotiation, they will have no rating at all until they have engaged.

New Profile Page



You will notice a link to My Profile page on the My Grains Deals dashboard. This will show you the results of your interactions on the platform, your new star rating, and any and all feedback.


FarmLead is introducing the concept of Achievements. These are based on your interactions on the platform. You earn these by posting grain, engaging in negotiations, completed deals, and by being an active member of the FarmLead community.

Everyone that has already engaged on the platform in this method will unlock the Early Adopter achievement. This is a small way for FarmLead to acknowledge the value you have brought the platform and to give you that recognition.

How Does the New Rating System Work?



The biggest change on the platform will appear when you close a deal.

Negotiation Feedback

After a negotiation has ended, both customers will be asked to rate their interaction with the counterparty with a simple thumbs up or thumbs down and can leave compliments based on a thumbs up or creative criticism for a thumbs down.
Feedback and comments are a way to give respond to the quality of the negotiation. Only you can see if another user has left this type of feedback.

Post-Deal Star Rating

After a deal has been completed, delivery is done, and both parties have validated that the contract has been fulfilled, FarmLead will prompt our customers to give detailed feedback on the entire deal lifecycle.

Users are now able to rate the process out of 5 stars. We also ask four specific questions and encourage users to leave public feedback (things that went great) and constructive comments (things that could be improved on) for their counterparty.

The post-deal feedback is the main driver of the 5-star rating system and it is entirely based upon your interactions with the counterparty.

Let us Know What You Think!

We will be working hard to continually improve the rating system. If you have any questions or feedback, please contact us. For more information, check out our help section.

To Growth,
The FarmLead Team


About the Author
Brennan Turner

Brennan Turner is the CEO of, North America’s Grain Marketplace. He holds a degree in economics from Yale University and spent time on Wall Street in commodity trade and analysis before starting FarmLead. In 2017, Brennan was named to Fast Company’s List of Most Creative People in Business and, in 2018, a Henry Crown Fellow. He is originally from Foam Lake, Saskatchewan where his family started farming the land nearly 100 years ago (and still do to this day!). Brennan's unique grain markets analysis can be found in everything from small-town print newspapers to large media outlets such as Bloomberg and Reuters.

Most Recent Posts
October 4: Corn Prices Edge Higher With October WASDE in Focus
October 04, 2018 Garrett Baldwin
Corn prices ticked higher Thursday as traders and analysts began to speculate on next week’s release of the October WASDE report.
Pea Prices in 2020 Diverge as Farmers Look Up and Abroad
January 14, 2020 Brennan Turner
Pea prices are starting 2020 out on a bit of a divergent path, at least within the complex, as yellow pea prices drag lower while green pea prices soar.