Why Grain Testing Improves Your Grain Marketing

The Two Most Important Tools When Selling Grain

Take a minute and think about this question…

What are your two most important factors to determine how and when to sell your grain?

Is it the price in the futures markets? Your local basis level? When someone calls you and makes you an offer?

For me, when I sell grain, my two primary factors are:

  1. My cost of production: I want to earn the best ROI (return-on-investment) possible.
  2. The quality of my grain: I want to market every specification of my grain.

Now, you probably know this the first factor varies on a farm-by-farm basis.

But the second factor does not. Every single farmer has the same ability to get their grain tested for specifications like grade, protein, moisture, and/or disease.

The more you know, the better price you can get for your grain.

The best part: Getting your grain results is cheaper, faster, and easier than ever before.

Announcing GrainTests.com

Today, on behalf of the great team at FarmLead, I’m excited to announce GrainTests.com, FarmLead’s latest tool to help farmers get the best possible price for their grain.

With GrainTests.com, you can easily order your grain tests online and get the results emailed to you within days. Then, you can post these grains to hundreds of financially verified buyers outside of your traditional sales network.

Now, you might be saying to yourself: “Brennan, I already send samples to my local elevator and they test it for me.”

That’s been the best way to obtain test results since as long as we can all remember.

The problem is that model is broken and doesn’t help put more money in your pocket.

You see, elevators do not always provide all of the key data points that will maximize the sales potential for your grain. And you can be sure that it’s hard to get a competing buyer to accept your grain’s quality spec sheets when there’s another grain buyer’s logo on the letterhead…

This is a more common problem than you’d imagine and one I hear farmers grumble about regularly.

For example, when submitting wheat grain samples to a grain buyer, I’ve been routinely shocked that the results sheet doesn’t show Falling Number.

If you are trying to sell wheat for milling characteristics, YOU MUST KNOW the falling number of your grain. The end-user will pay a higher price for wheat with higher falling numbers. Ultimately,

Simply put, the more you know about the quality of your grain, the stronger grain price you’re able to negotiate with your counterparty.

Step Up Your Grain Marketing Today

I could go on and on on why I think it’s very important to get independent analysis for your grain. Ultimately, I’ve seen grain testing help improve farmers’ grain marketing time and time again on the FarmLead Marketplace.

With GrainTests.com, savvy farmers can access independent grain grading options and market their grain without submitting samples to a handful of buyers before being able to negotiate the price.

The top five independent grain testing labs are already on GrainTests.com.

You can submit your grain today to SGS, Intertek, Biovision, 20/20 Seed Labs, and Coctena.

If you’re trying to sell wheat into the milling market, GrainTests.com is there for you. If you want a couple different perspectives on your malt barley specs, GrainTests.com has you covered. If you want to ensure things like disease or moisture or foreign material is below threshold levels, GrainTests.com will help you 24/7.

Further, you can order grading tests from multiple labs to help diversify the marketability of your grain, oilseed, or pulse crop.

It’s that easy.

And, armed with your grain specifications, we bring more buyers to you than the traditional phonecall. When you have access to more grain buyers like you do on FarmLead, the likelihood you find a better grain price intuitively increases.

The likelihood you also get a better grain price is dependent on your ability to proactively qualify your grain.

Once you get your test results from GrainTests.com, you can also showcase those specs to buyers you didn’t know were looking for grain on the FarmLead Marketplace.

Between the FarmLead Marketplace and GrainTests.com, your grain marketing strategy has never been stronger.

That’s our whole mandate: we make selling grain easy for farmers and we’re proud to help farmers find more money for their grain.

To growth,

P.S. If you think we should add an independent lab that you know of, or you want to provide general feedback, please send us a note at contact@graintests.com

P.P.S. For the record, FarmLead does not make money from GrainTests.com. We have our operational costs covered and reimburse the specific lab you use for the cost of the test. There is no angle here except to emphasize the need for farmers to get their grain independently tested.

About the Author
Brennan Turner

Brennan Turner is the CEO of FarmLead.com, North America’s Grain Marketplace. He holds a degree in economics from Yale University and spent time on Wall Street in commodity trade and analysis before starting FarmLead. In 2017, Brennan was named to Fast Company’s List of Most Creative People in Business and, in 2018, a Henry Crown Fellow. He is originally from Foam Lake, Saskatchewan where his family started farming the land nearly 100 years ago (and still do to this day!). Brennan's unique grain markets analysis can be found in everything from small-town print newspapers to large media outlets such as Bloomberg and Reuters.

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