Case Study

FarmLead helps farmer sell grain when the local market is stagnant.

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Prince Valley Farms Ltd.

FarmLead helps grain farmer sell grain when the local market is stagnant, increase his exposure to a wider, more active market, and move product faster.

Country/Region: Northwestern Saskatchewan, Canada

Industry: Grain Farming

Customer Profile:

Prince-Valley Farms is a third-generation family farm and grain elevator in northwestern Saskatchewan owned by Martin Prince and his family.

Problem: Selling grain when the local market is stagnant.

Solution: Using FarmLead to gain exposure to a wider, more active market, and move product faster.

Benefits:

  • Provides access to a greater number of potential buyers
  • Makes it possible to sell product earlier in the year and take advantage of “Cash is King”
  • Supports marketing discipline
  • Supplements knowledge of broader market forces